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Effortlessly personalize your webshop

We custom-build personalization solutions to suit your webshop, your business, and your marketing strategies.

An image of a computer to show how addwish's personalization tools help to capture conversions

Personalization works

Personalization is an invaluable tool for capturing conversions. By changing how your users experience your webshop, you can change how they behave.

The results? Customers who love your webshop

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addwish works

We take the hard work out of personalization. We manage, maintain and update the features you use so you never have to lift a finger.

With us, personalization is effortless.

An image to show how addwish custom builds personalization tools.

Customization works

Unlike other companies, we don’t just offer a one-size-fits-all solution. We custom build personalization features, specifically for your business.

You’ll always receive a unique set of features.

Our personalization tools cover the entire user journey

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Automatically generated product recommendations

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Newsletter content

Personalized content for newsletters and emails

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Personalized banners

Dynamic retargeting or display banners

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Dynamic Search

Intelligent phonetic search function

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An easy-to-use wishlist for saving and sharing

Why personalize?

Personalizing your webshop can help to boost your conversion rate, average order size and overall business performance

Customers are intuitively attracted to products that are relevant to them

Personalization can help your shop to stand out from the crowd and keep customers coming back



Why addwish?

A custom-built personalization solution to suit your webshop. You’re in full control of how you want it to work

A fully-managed solution that we maintain, run and update

No need to have a tech team behind you – we make personalization effortless with unlimited free support


Hear what some of our customers say about addwish

A photo of Jonas Spott, Director of 

Jonas Spott

Creative Director of Coolshop.dk

“Customers converted via addwish features have had a 20% increase in basket size. Not only that but our statistics show that our customers are 15% more likely to buy a product when clicking on an addwish feature than when they do not.”

A photo of Jane Vestergaard, Owner of Legeakademiet.dk

Jane Vestergaard

Owner of Legeakademiet.dk

“We have rarely worked with a supplier who is so interested in adding value to our business and finding solutions that we feel are tailored to our exact needs. The tools available at addwish are amazing.”

A photo of Konrad Kierklo, CEO of Miinto Group

Konrad Kierklo

CEO of Miinto Group

“addwish has been a very positive experience. They have helped us increase our revenue without any sort of requirements or effort from ourselves, they solve the challenges that arise and are open to our own crazy ideas.”


addwish works with all webshop platform providers

Image of the smartweb logo to show that smartweb users can integrate addwish personalization tools into their webshop
Image of the Magento logo to show that Magento users can integrate addwish personalization tools into their  webshop
Image of the WooCommerce logo to show that WooCommerce users can integrate addwish personalization tools into their  webshop.
Image of the Shopify logo to show that Shopify users can integrate addwish personalization tools into their webshop
Image of the Dandomain logo to show that Dandomain users can integrate addwish personalization tools into their webshop

Want to know more? Browse our features or take a look at our FAQ page